[vc_row][vc_column][vc_custom_heading text=”Social Media Post Types” font_container=”tag:h2|font_size:35|text_align:center|color:%23000000″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”What do each of our different post types mean? ” font_container=”tag:p|font_size:28|text_align:center|color:%237aad44″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text]
Each of our social media packages includes different ‘post types’. This page is designed to clarify what we mean by ‘Interest’, ‘Awareness’ and ‘Sales’ posts. We hope it helps.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”‘Interest’ Posts ” font_container=”tag:h2|font_size:35|text_align:center|color:%23000000″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Included in ALL Packages” font_container=”tag:p|font_size:28|text_align:center|color:%237aad44″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_column_text]‘Interest’ posts are designed to turn your social media profiles into a ‘go to’ resource for your customers. The purpose of these posts isn’t to sell, qualify or convert – it’s simply to make sure that your ideal customers follow you, and keep following you.
The majority of this content will be from ‘third party’ sources. These will be relevant, high-quality sites that regularly publish content that your ideal customer would find interesting.
[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1526912389794{padding-left: 20px !important;}”][vc_custom_heading text=”Example Post” font_container=”tag:h2|font_size:26|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”‘Awareness’ Posts ” font_container=”tag:h2|font_size:35|text_align:center|color:%23000000″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Included in ‘Standard’ and ‘Enterprise’ Packages” font_container=”tag:p|font_size:28|text_align:center|color:%237aad44″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_column_text]‘Awareness’ posts are designed to build awareness around your company, products and services. These posts might focus on a common problem you help your customers to solve, tell them a little about your team, or explain one element of your service.
These posts will often include a link to your website pages, blog or external review pages (e.g. Yelp.com). The function of these posts is to ensure that anyone who sees them will build a detailed understanding of who you are, how you operate and what you offer.
[/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1526912414790{padding-left: 20px !important;}”][vc_custom_heading text=”Example Post” font_container=”tag:h2|font_size:26|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”‘Sales’ Posts ” font_container=”tag:h2|font_size:35|text_align:center|color:%23000000″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Included in ‘Standard’ and ‘Enterprise’ Packages” font_container=”tag:p|font_size:28|text_align:center|color:%237aad44″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][vc_column_text]‘Sales’ posts are social media posts designed to convert ‘followers’ into customers. Your followers have already seen your ‘Interest’ posts, so you know they are interested in what you offer. They’ve also seen your ‘Awareness’ posts, so they know how you operate, and how you can solve their problem. ‘Sales’ posts are designed to catch your followers at that ‘moment of truth’ when they are ready to go ahead and ‘buy’.
These posts will include a very clear CTA (Call to Action), a link to your website, and (usually) a custom image created by our graphics team. [/vc_column_text][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1526912424601{padding-left: 20px !important;}”][vc_custom_heading text=”Example Post” font_container=”tag:h2|font_size:26|text_align:center|color:%23000000″ use_theme_fonts=”yes”][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][vc_custom_heading text=”Still Got Questions? ” font_container=”tag:h2|font_size:35|text_align:center|color:%23000000″ google_fonts=”font_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:400%20regular%3A400%3Anormal”][btnsx id=”13656″][vc_empty_space][/vc_column][/vc_row]
