Most estate agents are highly skilled and experienced marketers with tried and tested methods for getting results for their clients. However, the growth in social media has been so rapid that many estate agents simply haven’t been able to stay on top of all the opportunities it offers them and their customers. So how can […]
Advertising
Paid Advertising for SMEs: What Are the Adwords Alternatives?
When we talk about paid advertising, it’s rare that the conversation ever moves beyond Google Adwords. After all, it’s quick, easy to understand, and really easy to measure. However, it does have its downsides. Being managed by Google, this does give Adwords a good ‘trust rating’, however, it also means there are a few limitations. […]
What Is ‘Direct’ Advertising (and why does it benefit SMEs)?
If you’ve looked at advertising your business online, it’s very likely that you’ve come across Google Adwords. It’s the largest online advertising platform in the world. Google also make it really easy for businesses to get started and start driving highly targeted traffic to their website. But is it the most cost effective option? […]
