Words. They are at the heart of all content marketing. Content starts, after all, with the writing.
If you are not experienced in producing quality copy for blogs, email marketing or press releases quickly and on demand, though, it can seem like a daunting and time-consuming task.
Although we share as many of our copywriting secrets on our blog as possible, we still find that when it comes to the blank page, most still struggle. You know what you want to say, and what you want to share with your audience. You even know the tone and voice that you want to write it in. But you just don’t know how to string it all together into something that makes sense and will engage the right people.
That’s totally understandable.
It sounds easy to write blog articles for your website, doesn’t it… but when it comes to putting the words down on the page in a clean, crisp, succinct and readable way, many people hit a brick wall.
That’s why you need a writer.
Why You Need a Writer
“Every company needs to communicate a powerful message — and that means you need strong writing.”
For many of our clients, their strengths lie in running their business, and they’ll be the first to admit that writing is not their thing. Even if they like writing, most of them simply don’t have time!
Writing quality content requires planning, experience and aptitude, a crisp and engaging style and vigorous proofing and editing. Without these things, search engines and social media audiences will judge your content harshly.
It needs to hit the spot or it’s a total waste of time and money.
Whether it’s time, motivation, headspace or expertise that stop your from producing the regular, compelling content that you need to get your message across, a well-trained and experienced wordsmith can help. Your content needs to make an impression and so if you are in any doubt about your own ability to do that, bring in a professional.
Professional writers produce quality content on a variety of subjects on a daily basis. They have the skills you need to create a steady stream of high-quality, compelling content to engage your target audience online. A good writer can bring a little magic and flare to even the most dry of subjects.
When it comes to telling your brand story, it’s good to have a writer on board. Words are their business, and they have the expertise to connect to your audience and captivate them with exciting, creative copy that sings!
What is important, though, is that you don’t hand over entirely to your writers.
Don’t Leave Your Writers Out in the Cold…
While talented copywriters can help you tell your brand story and communicate your company message in the best words possible, they can’t tell you what that message is.
That has to come from you. You know your business better than anyone. You know the people you want to reach, and the sort of voice you want to use to speak to your audience.
That’s why you should keep in regular contact with your writers. Adopt a newsroom, collaborative approach to planning the kinds of content you want to see. A strong editorial presence will preserve your unique voice and brand identity in the words the writer crafts for you.
Day in, day out, our professional writers are crafting high-quality, targeted content for a whole range of clients and industries. We all have different backgrounds and our own writing styles, routines and rituals (mine involves headstands, coffee and yoga… not necessarily in that order!), but we all agree on one important thing – your voice and your brand message must be at the heart of our work.
We like to work closely with our clients in the planning and creation of content, and welcome as much input and direction as possible. Don’t leave us out in the cold!
Want to put our writers to work for you? Click here.
