Most estate agents are highly skilled and experienced marketers with tried and tested methods for getting results for their clients. However, the growth in social media has been so rapid that many estate agents simply haven’t been able to stay on top of all the opportunities it offers them and their customers. So how can […]
Creative
How to Write Seductive Headlines
“On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.” CopyBlogger Writing seductive headlines is not just important, it’s fundamental. It is what compels someone browsing the web to click through and read your content and, believe it or not, many folks […]
Is Your Business Too ‘Boring’ For Creative Content Marketing?
All businesses can tell fun, captivating stories… really. Granted, creating exciting, compelling and engaging content is more straightforward for some businesses than others. Take a florist, for example. Creating stunning visuals for Pinterest, fun instructional videos for your YouTube channel, engaging Facebook posts and appealing blog articles doesn’t require much of an imagination stretch. And […]
How Office Politics Harm Creativity and Content Marketing
“Power and hierarchies are the enemy of creativity.” The Guardian It is not a groundbreaking concept and in fact, many of you will have heard it said that the workplace kills creativity. How many of you would agree with this? How many times have you been tasked with a “creative project” to move business […]
#WalkThisMay – It’s Walk to Work Week!
Did you walk to work today? Today marks the first day of Walk to Work Week (11th-15th May), an initiative by Living Streets to get more people walking to work, and enjoying the physical and mental benefits of walking! “88% of people surveyed last year saw an overall improvement in mood after going for a […]
Brand Journalism | A Newsroom Approach to Content
“Brand journalism is a modern marketing imperative.” Ad Age We are moving beyond the old adage ‘content is king.’ Fresh and regular content alone is no longer enough. Producing quality content with a newsroom mentality must now be a priority in your marketing strategy. Content marketers are increasingly taking a journalistic approach to content creation, […]
