So you’ve written a blog article that is creative, clean, crisp and compelling. You’ve published it on your blog. Great! Everybody tells you that creating content is the key to an engaged audience and successful customer conversions, so you can just sit back and let it do its thing, right? Wrong! Publication is only […]
Brand Journalism | A Newsroom Approach to Content
“Brand journalism is a modern marketing imperative.” Ad Age We are moving beyond the old adage ‘content is king.’ Fresh and regular content alone is no longer enough. Producing quality content with a newsroom mentality must now be a priority in your marketing strategy. Content marketers are increasingly taking a journalistic approach to content creation, […]
